Shell: The Reckoning
Like any large corporation these days, Shell is making use of social media to spin its damage control about the Kulluk grounding. Whether the company’s aren’t-we-swell message is getting traction is open to debate.
More important than getting an earful on its Facebook page is the legal/legislative reckoning the company is about to face. US Sen. Mark Begich (D-AK), the United States Coast Guard, the Department of the Interior, and the US House of Representatives are all launching investigations into the matter.
Phil Munger over at Progressive Alaska has a nice overview of each of these inquiries.
Given the PR blowback—and the possible fines and legislative response to Shell’s apparent attempt to abscond from its tax liability to Alaska by risking reckless behavior on violent seas in order to do so—the company’s gamble may turn out to be one of the lower returns on investment in the area of boneheaded corporate skulduggery.