Domino’s Apologizes to Alaska – Is it Enough?
BREAKING: The War on Halibut is heating up. Domino’s Pizza has sent an apology for offense to the state of Alaska, and the fishing industry as a whole over their new “Powered by Pizza” ad campaign that disparages Alaska’s beloved halibut.
The furor in Alaska began whenThe Mudflats weighed in (HERE) after seeing the Domino’s TV commercial which claims “no one ever had a world-changing idea over halibut. No way,” as an actor spits halibut out of his mouth and on to the plate in disgust.
Alaskans across the board were angered by the slight to our tasty and beloved fish which sustains jobs, promotes tourism, supports local charter businesses, and yes… appears on pizzas in our great state.
We contacted Domino’s Pizza, asking for a comment about our story. A response came quickly.
Thanks for sending this along. I’ve shared this with our marketing team and ad agency as well.
In no way did we intend to disparage the hard-working men and women in the fishing industry, nor the people of the great state of Alaska. It was simply meant to be a bit of humor in our commercial. We’re sincerely sorry for any offense we caused.
Vice President, Communications
Domino’s Pizza LLC
While the quick response, and sentiment were appreciated, the fact still stands that right now, advertisements are blaring out of TV sets across the nation with the indisputable message: Pizza good – halibut bad.
U.S. Senator Mark Begich (D-AK) had his own statement on the ad asking the company not to be “halibut haters.” The following message appeared on his Facebook page.
Dear Domino’s Pizza:
What’s up with your claim, “no one ever had a world-changing idea while eating halibut”? Obviously you’ve never sampled fresh, delicious Alaska halibut and you definitely don’t know about halibut’s role in history. Halibut Olympia was served for dinner at the signing of the Constitution. Abraham Lincoln ate halibut tacos while writing the Gettysburg Address. Neil Armstrong took halibut into space and it was after President Regan shared a meal of deep-fried halibut with Mikhail Gorbachev that the Berlin Wall finally came down.
Up here in Alaska our fishermen, hockey players, truckers, North Slope workers, farmers, miners, snowboarders and world class cross country skiers always eat fresh, delicious, Alaska halibut when they think about changing the world. So Domino’s, don’t be a halibut-hater. We would be happy to share our halibut recipes with you. Alaskans, help me out and share your fave halibut recipes on this page.
I was a guest tonight on The Shannyn Moore Show here in Anchorage tonight to talk about “Halibutgate.” Shannyn, a former commercial fisherman, hails from Homer, Alaska, “The Halibut Fishing Capital of the World.” Needless to say, she felt quite strongly about the issue.
Maybe it’s because we have no professional sports teams up here, but all Alaskans are proud members of Team Fish, and nobody disses our team. We called for Domino’s to do the right thing and “pull down this ad!” (Hey, if they could do it with the wall, they can surely do it for a poor unjustly maligned fish.)
One Mudflats reader noted: “Can you imagine a person spitting out halibut with such a look of disgust? Me neither …. Morons!”
The response to the show was intense. A caller noted that the Bible never talked about pizza, but it sure talked about fish. Many emails and calls came in. Here’s what some had to say on Twitter.
Domino’s has twelve locations here in the great land in Fairbanks, and the coastal fishing communities of Juneau, Anchorage, and Kodiak. The ads continue to run as the nation is misled, and turned against one of the healthiest foods on the planet. If halibut had hands, they’d be on their hips about now. The scowl is already there.
Domino’s, Alaskans have nothing against pizza. We really don’t. But we’ve kind of had it up to the gills with corporations messing with our fish. First Exxon, then the Pebble Partnership, and now… you?
End this war.