Marketing Fails, UK Edition
Clearly feeling overlooked in our recent “marketing fails” coverage, British football club Manchester United decided that what would best accompany its already big brotherish “new order” marketing tag is a logo evocative of a swastika. History buffs may recall a certain someone calling for a “European New Order” in 1941.
United spokesman David Sternberg has issued a statement acknowledging that “the creative is completely inappropriate; we apologise unreservedly and are taking appropriate internal action.”
Regardless of whether “the creative” being thrown under the bus is an ad agency or an internal marketing team, don’t people up the organizational food chain in multimillion dollar businesses generally have to sign off on major marketing campaigns?