The Year’s Hottest Film
Its history has been told in the New York Times. It has been hilariously praised by The Oatmeal. It flavors everything from candy canes to vodka. And its looming production shortage has hipsters as freaked out as if they were the Irish confronting the potato famine.
The “it,” of course, is the once cultish and now ubiquitous Sriracha aka “rooster sauce.”
Now, as of this week, the stuff has its own documentary. You can download it for 5 bucks online, and the trailer’s below. Enjoy, and long live The Rooster.