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January 23, 2018

We Demand Stupid

No one ever lost money underestimating the intelligence of the American public. —H.L. Mencken Poor Ezra Klein. When the confines of the Washington Post could no longer contain his massive intellect, his new Vox venture had grand aspirations of cerebral, substantive policy coverage (because what MSNBC regular doesn’t brag of being a “wonk” or a “geek?”). It took breathtakingly little time since its launch for Vox to realize that this isn’t what generates web traffic and social media shares. I know this because there were three separate Vox stories about the MTV Video Music Awards in my Facebook feed this…