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May 9, 2021

Social Media Wins & Fails of AK Politicos

ANCHORAGE, AK— There are two types of Facebook stati: those providing the reader with value of some sort—informational, cautionary, or even just escapist entertainment value—and those benefitting only the writer: appeals for sympathy or money, self-congratulatory piety, boastful one-upsmanship, you know all the flavors. The second type is never in short supply, but here are three examples of effective social media use by public officials which—while of benefit to constituents and the public, indeed for that very reason—will also pay dividends when the candidate makes an ask around campaign time. The Feedback Loop Fairbanks Rep. Scott Kawasaki’s approach highlights an…